- The Solvative Team
What is User Experience (UX)?
Every facet of the customer/user's interaction with the products and the services of a brand or a company is included in a collective term known as User Experience. User experience defines the perception of the brand or the company by the user. It essentially showcases how efficient, easy and convenient it is to use the products or services offered by the brand or company in question.
The heart of user experience is to bring to light the value of a brand or a company's services or products. While the aims and the objectives of UX are discussed later in this article, the primary aim is to create the best perceptions of a brand in a user's mind.
A UX-focused product is based on comprehending the needs and the abilities of the user. The shortcomings, values, and ethics are also taken into consideration. Ultimately the targets and aspirations of the brand are considered while building such a product.
Every aspect of UX product design relies on integrating and acquiring function, design, usability, and branding. Ultimately this is vital for substantial and meaningful experiences for users.
Why Does UX Matter For Products?
User experience is all about delivering memorable yet straightforward experiences to customers while still meeting their demands. As a result, the success of a brand or company may be determined by its UX. The following are some reasons why using a product that focuses on user experience is so important.
- To begin with, excellent product UX shall help in drawing in consumers/customers. This itself shall be the stepping stone of any business model and determine further growth.
- After attracting consumers' attention, maintaining their interest is crucial. When it comes to products, impulsive and impatient contemporary customers are searching for fast results and answers. Good UX design must grab the reader's attention by clearly expressing the idea and product's usefulness. Increasingly captivated users translate directly to higher sales. This can be straightforwardly attributed to the ease of use that great UX product design brings about.
- All of the above collectively brings about good word of mouth for a brand and the services or products on offer. Therefore, the key objective of a good UX designer is to ensure that everyone can engage with the utmost ease. This shall encourage users to recommend the services/products to those around them.
- A user-focused product must have a high aspect brand value and, as a result, exceptional consumer pleasure. This is strategically vital to long-term success as a good UX shall bring in customers more frequently for a product, increasing customer loyalty.
- Finally, any product can go on to dominate the market and wipe out competition in a particular area thanks to excellent product UX and strong brand identity. The quicker loading times, simplicity of use, handy structure, and easy navigation make up for it.
How to Build a UX-Focused Product From Scratch?
Building a UX-focused product from scratch shall be no major task if the entire process is well streamlined and the UX writing is clear and concise. Given below are a few steps for designing a UX focused product from scratch:
- Aim of the Product: Having a clear aim of what the product is supposed to do is the cornerstone of building a UX product. This helps the team behind the product understand what is being made, why it is being built, and how it shall be built. This is all established, keeping in mind the needs of the user.
- User Research: Without having any knowledge about the user, no product can be built successfully. Hence, it is essential to undertake user research. This shall help to understand:
- Needs of the user
- Behavioral trends of the user
- Driving factors of the user
- Aim of the User
- Wire-framing and UI prototyping: This includes creating design, wireframes, and prototypes. Prototyping is vital to creating a UX product as it creates a mock to test potential users.
- Testing: Testing a UX product is perfect for identifying possible bugs and flaws and implementing some much-needed improvements. In this phase of building a UX product, both quantitative and qualitative testing is undertaken.
- Information Architecture: This can be considered an internal layout of the UX-focused product to help users quickly access whatever they require to complete their task and find a solution.
- Development: Once the creases and wrinkles are ironed out in the previous stages, the UX-focused product is ready to head to the development/production stage, followed by mass deployment.
Challenges With Building a UX Focused Product
In almost every field, the building and development of a new product have its own set of challenges and obstacles to overcome. The story is no different when it comes to building a UX focused product, given below are a few such challenges:
- Streamlining Testing and Research:
The first most significant challenge of building a UX-focused product is establishing a sizeable database of prospective users to test the product on. Then subsequent changes, research, and implementation timeframes are a challenge to be fulfilled.
- Converting Theory into Practice:
Once the data from testing is in, and the direction in which the product needs to be developed, converting these ideas into reality shall be a significant roadblock for developers.
- Unknown Users:
In reality, one can only predict the type of users who will use the product; there are many unknown variables, and getting them right shall be a challenge.
Tips on How to Make Your Product More User-friendly
Making a Product more user-friendly is a never-ending task, yet if one were to pinpoint specific factors, given below is a list to adhere to:
- Have a simple layout.
- Ensure minimum clicks to get a job done.
- The product must be accessible on all devices.
- Use large and user-friendly icons and symbols.
- Provide search functionality.
- Provide contact details or a ChatBot system for easy troubleshooting for users.
Building a user experience-focused product is not too challenging if it is approached professionally. Right from user research to development and deployment, everything needs to be streamlined to achieve optimum results.